AMC to Spend ₹60-70 Lakh Annually On Social Media Push To Attract Gen Z

With Gen Z increasingly becoming a key focus for governments and public institutions, the Ahmedabad Municipal Corporation (AMC) is planning to strengthen its presence across social media platforms to engage with younger audiences.

The civic body is expected to spend around ₹60-70 lakh annually on creating and publishing content across its official Instagram, Facebook, X and YouTube accounts.

At Least Three Posts Every Day

The AMC has floated a tender to appoint an agency that will manage its social media content and outreach.

The agency will be responsible for publishing at least three posts every day, along with creating reels and videos on civic initiatives and campaigns.

The scope of work will also include using suitable hashtags to increase content reach and taking measures to grow the number of followers across AMC's social media accounts.

Shift From Traditional Public Outreach

Until now, the civic body has largely relied on hoardings, advertisements, pamphlets and door-to-door outreach to promote campaigns related to cleanliness, environment and other civic issues.

The proposed social media push marks a shift towards digital communication, particularly to reach younger citizens who increasingly consume information through social media platforms.

With growing awareness and participation among young people in recent months, the civic administration is now looking to use social media more aggressively to communicate its initiatives and engage with Gen Z.