Image: IANS

About 86% of Internet users or 707 million people in India enjoy OTT audio and video services, making it the top use-case for Internet in the country, according to a report released today.  

The ‘Internet in India Report 2023’, jointly prepared by the Internet and Mobile Association of India (IAMAI) and a marketing data and analytics company, showed that the rise is majorly driven by non-traditional devices (smart TV, smart speakers, Firesticks, Chromecasts, Blue-Ray etc). Together, these witnessed a growth of 58% between 2021-23 at all India levels, said the report.

The report also showed more people accessing video content over internet only devices (208 mn) than over conventional linear TV (181 mn).

Other top use-cases of the internet include communications (621 mn users), and social media (575 mn users).

Importantly, the report points out that users from rural India are driving all these use-cases, accounting for more than 50% of the user base for each use case.

The growing internet penetration in India surpassed a new milestone of 800 mn as total active internet users reached 820 mn in 2023, meaning more than 55% of Indians have used the internet last year.

“Internet penetration grew across the nation at a modest 8% YoY. Rural India (442 mn) is a clear majority accounting for over about 53% of the total user base,” said director of specialist businesses, while presenting the key figures of the report

States with the lowest internet user base also showed signs of highest growth rates. Jharkhand (46% penetration) and Bihar (37% penetration) are showing above average growth rates of 12% and 17% respectively.

(Source: IANS)

-Edited for style

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