Doordarshan likely to broadcast FIFA World Cup 2026 after Reliance-Disney deal collapses

With just weeks to go before the start of the FIFA World Cup 2026, India reportedly remains without a confirmed broadcaster for the tournament, an unusual situation for one of the world’s fastest-growing sports markets. 

However, under mandatory sharing provisions, public broadcaster Prasar Bharati’s Doordarshan is likely to emerge as a fallback option, particularly for marquee matches such as the semi-finals and final.

Unlike previous editions, where broadcast partners were finalised well in advance, there has been no official announcement on television or digital rights, leaving fans uncertain about where to watch the global showpiece.

At the centre of the impasse is a failed bid by a joint venture between Reliance Industries and The Walt Disney Company, widely expected to secure the rights. However, FIFA rejected the offer, leading to a rare standoff between the governing body and major Indian broadcasters.

The delay comes despite FIFA having already finalised broadcast agreements across more than 175 territories. India, along with China, remains among the few major markets where rights are yet to be awarded, an uncommon development so close to the tournament’s kick-off on June 11.

Industry sources attribute the deadlock to a mismatch in valuation. FIFA had initially sought around $100 million for the India rights package before lowering its expectations. The Reliance-Disney venture is understood to have bid approximately $20 million, a figure deemed insufficient by FIFA.

Broadcasters, however, are said to be cautious about raising their bids, reportedly citing limited commercial viability. Most matches are scheduled to be played between 12.30 am and 7 am IST, a time window that could affect viewership and advertising revenues. Additionally, cricket continues to dominate India’s sports market, making high investments in football rights a calculated risk.

Despite the uncertainty, industry observers expect a resolution before the tournament begins. The Reliance-Disney combine remains a frontrunner, with the possibility of a late agreement if both sides reach a compromise on pricing.

Other networks, including Sony Group Corporation and Zee Entertainment Enterprises, have reportedly explored the opportunity but remain cautious due to high costs and uncertain returns.

In the absence of a traditional broadcast deal, FIFA may consider streaming matches on its digital platform FIFA+. Platforms such as YouTube could also play a role as alternative distribution channels.