More than 6 in 10 Indians worried about data being shared with 3rd parties
Updated: Jan 5th, 2024
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| Third party data sharing (img: IANS) |
More than six in 10 Indians (63%) are worried about personal data, including location, driving and vehicle data, being distributed to third parties without their consent, a report showed today.
About 55% of Indian citizens expressed concerns about the potential misuse of data collected by organisations via their connected products.
Moreover, 56% of respondents in India feel vulnerable about companies having access to their health data through connected products, according to the report by an IT consultancy and services firm.
About 64% of respondents in India believe it would be more convenient to have a single interface for all connected products.
“Additionally, 50% of Indian respondents have faced challenges in integrating connected products with other devices,” the report mentioned.
Moreover, 47% of Indian respondents feel frustrated by the number of connected products/services they have to deal with regularly. “Technologies like generative AI can help achieve new levels of connected experience and consumer satisfaction,” said a group offer leader at the firm.
“However, issues around data privacy and security still need more focus to secure consumer trust, along with a commitment to true interoperability and frictionless connectivity,” they added.
Without these components, users will become frustrated and market momentum will slow, they added. Nearly 71% of Indian respondents are aware of the environmental cost of e-waste, and 56% express a desire to easily find and check the carbon footprint of connected products.
“About 55% of Indian respondents express the desire for organisations to offer sustainable methods for disposing of e-waste from connected products,” said the report.
As per Indian respondents, 66% said that connected products are slowly becoming a necessity and are becoming a part of lifestyle.
(Source: IANS)
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