Meta to test paid subscriptions on Instagram, Facebook, WhatsApp with AI features: Report

Meta is set to test a new range of paid subscriptions across its apps, including Instagram, Facebook and WhatsApp, offering users access to exclusive features, enhanced productivity tools and expanded artificial intelligence capabilities, according to a report by TechCrunch.

The social media giant said the upcoming subscriptions will introduce a premium experience while keeping the core features of its platforms free.

Meta plans to experiment with different subscription models and bundles, with each app offering a distinct set of paid features tailored to user needs. The company indicated that the rollout will begin in the coming months.

As part of the strategy, Meta is also planning to scale up Manus, an AI agent it recently acquired for a reported $2 billion. Manus will be integrated into Meta’s products, while standalone subscriptions for businesses will continue. 

Reports suggest Meta is already testing ways to embed Manus into Instagram, including a dedicated shortcut.

In addition, Meta intends to introduce paid tiers for certain AI-driven tools. This includes Vibes, its AI-powered short-form video creation feature. While Vibes has been free so far, Meta is expected to move to a freemium model, offering limited access for free users and paid plans for expanded video creation options.

While details of paid features on WhatsApp and Facebook remain unclear, early indications suggest Instagram subscriptions may allow users to create unlimited audience lists, see which followers do not follow them back, and view sStories anonymously. Meta clarified that these subscriptions will be separate from Meta Verified, which is primarily aimed at creators and businesses.

Drawing lessons from Meta Verified, the company said it wants to broaden its subscription offerings to appeal to everyday users, creators and businesses alike. Analysts note that while subscriptions could boost Meta’s revenue, the company will need to address concerns around subscription fatigue, as users face an increasing number of paid digital services.

Meta said it will rely on user feedback as it gradually rolls out the new subscription plans.