Apple Prepares For Likely Launch of iPhone 18 Pro Today as First Foldable Device Takes Centre Stage
Summarized by AI; it may make mistakes. Check important info
Summarized by AI; it may make mistakes. Check important info
Technology giant Apple is set to host its annual September product unveil at its Cupertino headquarters in California, with the iPhone 18 Pro and iPhone 18 Pro Max headlining the event. Tech enthusiasts across India can stream the keynote live on 9 September at 10:00 pm IST, as Chief Executive John Ternus steps up for one of his first major global hardware presentations. Alongside the flagship smartphones, Cupertino is expected to reveal the Apple Watch Series 12, Apple Watch Ultra 4, updated AirPods, and potentially the company's first-ever foldable iPhone.
Shifted Pre-Orders and Tactical Launch Timeline
Apple looks set to break from its long-standing release pattern this autumn. While pre-orders usually go live on the Friday immediately following the keynote, reports indicate that pre-orders for the iPhone 18 Pro lineup will open on 12 September at 12:30 pm IST.
Industry watchers attribute this tactical adjustment to Friday, 11 September, marking the 25th anniversary of the 2001 terrorist attacks in the United States—a date the company traditionally avoids for major commercial pushes.
Consumers tracking the software side can expect iOS 27 to roll out on Monday, 14 September. The software upgrade will ship standard on all iPhone 18 models and remain available for older hardware generations extending back to the iPhone 11 series. Review embargoes are anticipated to lift on 15 September, clearing the way for retail sales to open across physical stores and digital storefronts on Friday, 18 September.
High Stakes for the Foldable iPhone Debut
The potential debut of a foldable iPhone marks Apple's most radical hardware departure in years. Designed to fold open into a tablet-style display, the device aims to challenge rival foldable ecosystems that have gained traction across global markets, particularly in Asia.
Uncertainty remains regarding whether the foldable variant will ship in volume on 18 September alongside the standard Pro units or face staged delivery windows. Final retail pricing, regional allocation strategies, and precise shipping dates for Indian buyers will be confirmed during the official keynote.
