Kids Screentime

A whopping 89% of Indian mothers are concerned about the screen time of their children, according to a report today.

The report, released by a market research firm on Mother’s Day, is based on a survey of 600 working mothers, across four metro cities, having at least one child between grade 3-10 in school.

It explores insights on the digital ecosystem in which mothers operate today viz-a-viz the challenges, concerns, interests, and preferences.

“Mothers believe that increased screen time affects their studies and has a negative impact on the mental and physical health of their children,” the report said.

Further, the report showed that privacy (81%), inappropriate content (72%), teenage influencers (45%), deep fakes, and impersonation (26%) were other top concerns bothering mothers.

Mothers feel that deep fakes and Gen AI will add to their future parenting worries as they get to see the rising cases along with learning how these can be negatively used to malign the reputation and credibility of individuals.

Among the devices, mothers are concerned about the expected popularity of VR headsets, especially after the launch of Apple Vision Pro.

Mothers believe that “this form factor will zone out their children who will lose attentiveness towards the environment adding to their distractions,” the report said.

Boon or bane?

On the other hand, mothers also found the digital world much more useful and relevant for children, compared to five years ago.

More than 60% of the mothers spent 51-85% on their children through digital mediums buying various goods and services. Nearly 20% of digital savvy mothers spent more than 85%, the report said.

(This story was taken from a syndicated feed, and edited only for style by Gujarat Samachar Digital staff)