Amul Hikes Butter and Ghee Prices Ahead of Diwali: Check New Rates
Summarized by AI; it may make mistakes. Check important info
Summarized by AI; it may make mistakes. Check important info
Household kitchen budgets across India are facing a fresh pinch as the Gujarat Co-operative Milk Marketing Federation (GCMMF), the organisation behind the Amul brand, has hiked the prices of its popular butter and ghee products. Coming right in the middle of peak festive preparations, the revision sees a 1-kg carton of ghee become costlier by ₹50, while a 500-gm block of butter rises by ₹15. The upward revision trims down much of the financial relief consumers received following the Goods and Services Tax (GST) rate cuts on dairy products introduced in September 2025.
Industry experts note that the price adjustment is driven by a combination of surging market demand and ongoing supply constraints, particularly affecting cow ghee availability across several retail hubs in states like Gujarat and Maharashtra.
Revised Price Breakdown
Under the latest rate revision, consumers will have to shell out more for daily kitchen staples. The revised Maximum Retail Prices (MRPs) across key packaging sizes reflect noticeable bumps:
Ghee (1-kg carton): Increased from ₹630 to ₹680 (a hike of ₹50)
Pure Ghee (500-gm pouch): Increased from ₹325 to ₹345 (a hike of ₹20)
Butter (100-gm pack): Increased from ₹63 to ₹66 (a hike of ₹3)
Butter (500-gm pack): Increased from ₹310 to ₹325 (a hike of ₹15)
These hikes arrive shortly after a broader downward revision in September 2025, when GST rates on dairy goods were trimmed from 12% to 5%, lowering a 1-litre ghee carton from ₹650 to ₹610 and a 500-gm butter pack from ₹305 to ₹285.
Supply Shortages and Crackdowns Fueling Demand
The timing of the price surge coincides with reported shortages of Amul cow ghee in markets spanning Vadodara, Ahmedabad, Pune, and Kolkata. Retailers point out that inventories have remained thin since the Ganpati festival.
Cooperative insiders attribute the sudden spike in demand for branded dairy to rigorous crackdowns on adulterated products. State authorities in Gujarat and Rajasthan seized approximately 2 lakh kilograms of duplicate ghee over preceding months, prompting safety-conscious buyers to pivot en masse toward trusted names like Amul. With festive consumption typically accounting for nearly 45% of annual ghee demand, the sudden rush has strained supply chains, leaving shelves empty in several key retail outlets.
