Aditya Birla Sun Life AMC launches Gen AI-based search assist tool for investors
Updated: Mar 18th, 2024
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| Source: IANS |
Aditya Birla Sun Life AMC Ltd today launched ‘MyMutualFundGPT’ to assist investors’ queries across its digital platforms.
The generative AI-based tool goes beyond traditional keyword matching by comprehending the context of queries and generates responses based on the meaning.
The tool addresses investors’ queries regarding products and services.
In addition, it also helps investors to conduct research on our top-performing funds, fund managers, and related topics, the company said in a statement.
“The launch of the AI tool emphasises our commitment to leveraging cutting-edge technology to provide a more intuitive and engaging experience for our investors,” said the managing director and CEO of the company.
Besides, the AI tool acts as an innovative solution-oriented providing a conversational interface.
By introducing the AI tool, the company said it anticipates higher investor engagement and repeat footfall across all its digital platforms.
The company is one of the leading asset managers in India, servicing around 7.89 million investor folios with a pan India presence across 290 plus locations and a total assets under management (AUM) of ₹3,247 bn for the quarter ending Dec 31, 2023.
(Source: IANS)
-Edited for style
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