From social media trends to celebrity inspiration, skincare has taken centre stage. It’s no longer just about beauty enhancements; it’s a daily ritual for healthy, radiant skin. Skincare can be as easy as applying a lotion before bed or as complex as undergoing skincare treatments like hydra facials. 

What is vitamin C serum?

Old or new to skincare regimen: you could not have escaped this. Vitamin C is famous as one of the best ingredients for anti-ageing support and a list of skin issues. Vitamin C serum is a skincare product that contains a concentrated form of vitamin C and also a water-soluble vitamin called ascorbic acid that can be directly applied to the skin.

“It is a powerful antioxidant that lightens spots, prevents uneven skin, and pigmentation, and brightens the skin,” says skincare expert Tanvi Godiawala Shah.

Benefits of vitamin C serum and when to use it

There are plenty of benefits to applying vitamin C serum. “Vitamin C serum can be used for multiple purposes, like:

- skin pigmentation

- skin rejuvenation

- skin lightening

- reduce freckles

- provide hydration to the skin

- for collagen building

- protection against sun damage

- improve wrinkles

Vitamin C serum facts!

Talking about the intake of vitamin C, Shah says, “Oral supplements do not give many results on the skin; it takes a longer time. It only helps to cure oxidative damage, which usually stems from poor food habits and stress.” She adds, “When you directly apply vitamin C serum to the skin, it will work on the epidermis of the skin, and results will be timely.”

Vitamin C serum is water-soluble and generally suitable for all skin types.

As it can be photosensitive, avoid going out in sunlight after applying it. Experts recommend that it can be applied twice a day after cleansing the skin.

Vegans and vegetarians struggle to build collagen for their skin from food, as it is naturally found in bones and the connective tissue of fish and animals. The application of vitamin C promotes collagen building directly on the epidermis of the skin.

Even the American model Kendall Jenner swears by it. In an interview to a leading magazine, she disclosed that she uses vitamin C serum with a  daily moisturiser as part of her skincare ritual.

How to apply vitamin C serum?

According to skin care specialists, apply vitamin C serum immediately after applying toner. A few drops of serum on the palm or immediately on the face will suffice. Pat gently on the face and leave on until thoroughly absorbed. Use a moisturising moisturiser to lock the serum into the skin.

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