After Labubu, Japan’s Mirumi charm robot turns heads with baby-like glances

After the global popularity of Labubu-style collectible dolls, a new adorable companion is capturing the attention – Mirumi, a bag-charm robot that literally turns its head to look at you.

Developed by Tokyo-based robotics startup Yukai Engineering, Mirumi is designed to recreate the heart-melting moment when a baby unexpectedly looks your way in a crowded place.

With its shy, curious gaze and soft movements, the tiny robot delivers instant joy much like the emotional appeal that made Labubu dolls a viral sensation.

Mirumi shot to internet fame after its unveiling at CES 2025, where its subtle head turns, nods and bashful pauses stood out among futuristic gadgets.

Unlike static designer toys, Mirumi responds naturally to sound and touch, using sensors and a proprietary algorithm to express baby-like emotions such as curiosity, hesitation and bashfulness.

Riding the wave of collectible toy culture, Yukai Engineering started a  50-day Kickstarter campaign on December 3, 2025, offering early access at prices lower than the expected retail cost of $150.

Backers can choose from gray, pink, and ivory versions, with rewards expected to ship in April 2026 across 13 countries including the US, UK, Canada, Australia and parts of Europe and Asia.

As consumers increasingly gravitate toward cute, emotionally engaging collectibles after the Labubu wave, Mirumi positions itself as a next-generation charm not just something you carry, but something that looks back at you.