Hours before the Coldplay concert begins at the Narendra Modi Stadium on January 25, residents and visitors in Ahmedabad are experiencing a surge in cab fares to travel to Narendra Modi Stadium for the concert. With thousands expected to flock to the venue, ride-hailing services like Ola and Rapido have ramped up their prices.

Surge pricing takes over

On normal days, the ride fares from various parts of Ahmedabad to the stadium are relatively affordable. For instance, Ola fares from Maninagar to Stadium stand at ₹319, with SG Highway priced at ₹234, and Rapido fares from SG Highway typically range between ₹309 and ₹472 from Shela.

However, with Coldplay’s much-anticipated performance just hours away, these prices have seen an unusual rise. Surge pricing, often employed during high-demand events, has sent prices soaring, particularly for rides heading directly to the stadium.

Surge prices on January 25

Ola: Prices from Shela have jumped to ₹517, while those coming from Maninagar have seen a rise to ₹417 and the one travelling from SG Highway sees the surge price of ₹473.

Rapido: Riders heading to the stadium from SG Highway now facing charges of around ₹623, with fares from Shela nearing ₹553 for economy and ₹678 and from Maninagar the fare is ranging from ₹409 to ₹479. 

This surge in pricing comes as no surprise to regular riders who have grown accustomed to increased fares during high-profile events. Uber, Ola, and Rapido often implement surge pricing to manage demand and supply, but the drastic increases this time have drawn mixed reactions from commuters.