‘Present’ on social media, ‘absent’ on the ground: Gujarat ministers face scrutiny ahead of polls

With elections approaching, concerns are being raised over the visibility of ministers in the Bharatiya Janata Party-led Gujarat government, with critics alleging that leaders are ‘absent’ in the people’s court while remaining ‘present’ on social media platforms.

Ministers are increasingly active on Facebook, X (formerly Twitter), and Instagram, posting photos, and reels, including videos of playing cricket or eating street food. However, this visibility has prompted criticism that direct engagement with citizens is being sidelined.

Social media push seen as replacing ground connect

Observers say ministers appear to be prioritising digital visibility, with critics saying they function “more like influencers than public representatives”.

Instead of addressing grievances in person, there is a perception of growing competition among leaders to expand their follower base and increase engagement through curated content.

Governance concerns persist despite long BJP rule

Gujarat has been under BJP rule for nearly three decades, with a relatively weak opposition. Despite this, public grievances continue to accumulate.

Citizens reportedly face difficulties in accessing services in government offices without paying bribes, with middlemen playing a significant role. Allegations of corruption involving officials and their associates remain widespread.

Basic infrastructure and primary services continue to be flagged as areas of concern, contributing to public frustration. While development initiatives are highlighted prominently on social media, critics argue that their impact is not always visible on the ground.

‘Digital race’ within party ranks

The emphasis on social media is not new. During local body elections, the BJP reportedly prioritised candidates with a strong online following. This ‘digital race’ trend now appears to extend to ministers.

With physical outreach to every citizen becoming increasingly difficult, social media has emerged as a key communication tool. Ministers’ online activity including posts, engagement, and reach is being monitored, particularly to connect with younger voters.

Several leaders have reportedly engaged IT and PR agencies to amplify their presence. Party leadership in Delhi is also said to be tracking performance.

Leadership visibility and internal comparisons

A visible competition is said to have emerged between Chief Minister Bhupendra Patel and Minister Harsh Sanghavi in terms of online popularity.

While the Chief Minister’s outreach is largely handled by the state’s information department, Sanghavi is personally active on social media, with reports suggesting that PR efforts are contributing to his digital visibility.

Criticism over priorities amid pressing issues

The growing focus on social media comes at a time when the state faces challenges such as the spread of illegal liquor and the drug trade. Critics argue that leadership attention appears to be diverted towards online visibility rather than governance.

Uneven digital reach among leaders

Despite the push for online engagement, the digital reach of leaders varies widely. While figures such as Bhupendra Patel, Harsh Sanghavi, Arjun Modhwadia, and Rivaba Jadeja reportedly command substantial followings, several ministers are said to have fewer than 10,000 followers on X.

Some reportedly have under 1,000 followers, underscoring disparities in digital presence within party ranks.