No Middlemen, Lower Prices: Dehgam Farmer Market Sells 14 Tonnes in Two Days

The Dehgam Agricultural Produce Market Committee (APMC) has launched a farmer-consumer market aimed at providing fresh vegetables to residents at affordable prices while enabling farmers to sell their produce directly to consumers.

The ‘Khedut Grahak Bazaar’ has been set up outside AUDA Lake on Ahmedabad Road. The initiative allows farmers to bring their produce directly to the market, reducing the role of intermediaries and making vegetables available to consumers at significantly lower prices than those in other markets.

14 Tonnes of Vegetables Sold in Two Days

The initiative has received a strong response from residents. Around 4,000 kg of vegetables were sold on the first day, while more than 10,000 kg were sold by 5 p.m. on the second day.

In total, around 14,000 kg, or 14 tonnes, of vegetables were sold within two days.

Farmers Sell Directly to Consumers

Under the model, farmers bring their vegetables directly to the market and sell them to consumers without multiple layers of intermediaries.

This has allowed residents to purchase fresh vegetables at prices significantly lower than those prevailing in other markets. The initiative is also intended to give farmers a larger share of the consumer price.

Consumers Save Money

The direct-sale model has resulted in substantial savings for consumers, particularly households purchasing vegetables regularly. Residents and homemakers have welcomed the initiative and are seeking its continuation on a permanent basis.

Demand for Similar Markets in Gandhinagar

Following the response in Dehgam, there is growing demand for similar farmer-consumer markets in Gandhinagar, particularly in Sector 21 and newer sectors.

Supporters of the initiative have called for the model to be expanded to other cities so that consumers can access fresh vegetables at reasonable prices while farmers can benefit from direct sales.