AMC seeks ₹87 crore from outdoor ad agencies

Updated: Sep 11th, 2024

AMC hoardings

The Amdavad Municipal Corporation (AMC) faces a significant revenue shortfall due to unpaid fees for advertising sites on private properties across the city.

Approximately 1,800 such advertising sites are located in 48 wards of the city.

The AMC’s estate department has been trying to recover a substantial amount of ₹87 crore in unpaid fees from advertising agencies that have been placing ads on private properties. Despite issuing notices to them, the department has been unsuccessful in recovering the dues.

To expedite the recovery process, the AMC has decided to issue notices to the owners of private properties where these advertisements are displayed. The chairman of the Town Planning Committee stated, “We want the property owners to be aware of the outstanding dues against their properties. The Estate Department has been instructed to remove all advertisements and hoardings from private properties within two days.”

Although the total amount due is ₹87 crore, the Estate Department has not been able to provide a detailed breakdown of the amounts owed by individual agencies in specific zones.

The chairman of the AMC’s Estate and Town Planning Committee, Pritish Mehta, revealed that in addition to the ₹87 crore from private sites, there is also an outstanding amount of ₹25 crore from tender sites.

AMC estate officials stated that all advertising agencies with outstanding dues were issued notices to settle the amounts by August 31. However, no action has been taken against the agencies that have failed to comply.

Also read:

Guj HC asks AMC to remove dangerous, illegal hoardings from the city

Gujarat HC issues notice to AMC, state over large hoardings in city

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