Kriti Sanon’s Raksha Bandhan Ad Triggers Debate Over Tradition And ‘Decency’
Summarized by AI; it may make mistakes. Check important info
Summarized by AI; it may make mistakes. Check important info
Kriti Sanon has found herself at the centre of a social media debate after her latest Raksha Bandhan advertisement for jewellery brand GIVA drew criticism over her outfit. While some users questioned her Indo-Western look in the festival-themed campaign, others defended the actor and called out what they described as a double standard in judging women’s clothing.
In the advertisement, Kriti is seen celebrating Raksha Bandhan with her on-screen brother and tying a rakhi. She wears a bralette-style blouse with a cape paired with a draped skirt.
Kriti Sanon’s Outfit Draws Criticism
The advertisement prompted several users to question whether Kriti’s styling suited a traditional festival such as Raksha Bandhan.
Some social media users called the campaign inappropriate, while others questioned the decision to feature the actor in what they considered a revealing outfit during a scene involving her on-screen brother.
One user wrote, “I was shocked seeing this ad yesterday. What nonsense?” Another described the campaign as “extremely shameful”.
Another social media user questioned the absence of traditional Raksha Bandhan elements in the advertisement while criticising Kriti’s outfit.
Some users also alleged that the styling appeared deliberate and questioned the brand and advertising agency behind the campaign.
Fans Defend Kriti, Point To Double Standards
The backlash was also met with strong support for Kriti, with several users arguing that the criticism reflected society’s conflicting expectations of women.
One user pointed out that people who had praised Kriti for wearing bikinis in films were now criticising her clothing in a Raksha Bandhan advertisement.
Another user defended the actor, arguing that the outfit was not a bikini and that women should not be subjected to rigid definitions of what they can wear during festivals.
Supporters also praised GIVA for presenting a contemporary take on Raksha Bandhan, with one user calling the campaign a break from traditional expectations around how women should dress during
festivals.
Social Media Debate Over ‘Decency’
The advertisement has since triggered a wider discussion around clothing, tradition and the expectations placed on women during festivals.
While critics believe the styling does not fit the traditional setting of Raksha Bandhan, supporters argue that the choice of clothing should not determine whether a woman respects a festival or family tradition.
The contrasting reactions have turned Kriti’s GIVA campaign into a broader social media debate over personal choice and changing ideas of cultural representation.
Kriti Sanon’s Recent Work
Kriti was last seen in Cocktail 2, directed by Homi Adajania and co-written by Luv Ranjan and Tarun Jain.
The film, which also stars Shahid Kapoor and Rashmika Mandanna, is a sequel to the 2012 film Cocktail, which featured Saif Ali Khan, Deepika Padukone and Diana Penty.
Cocktail 2 received mixed reviews from critics and audiences, despite putting up a decent performance at the box office.
