Driven by a surge in travel, there has been a 50% surge in hiring for tourism and hospitality jobs between Dec 2022 and 2023 in India, according to a report released today.

The report by a global hiring platform, also revealed that blue-collar hiring in the tourism and hospitality industry witnessed an overall 8% increase.

The rise not only signals a noteworthy post-pandemic recovery but also reflects a promising future for the industry while underscoring the job market’s adaptability and resilience in the face of evolving global trends.

The World Travel and Tourism Council (WTTC)’s Economic Impact Research predicted India to become the third most influential market in the travel and tourism industry globally.

As per data, hiring in the tourism industry peaked in Oct 2023 with a 61% rise as compared to Dec 2022.

This can be attributed to multiple reasons such as October being a popular time for tourism owing to weather changes propagating hill station visits, festive season and more.

Top cities leading the upsurge in hiring include Delhi NCR (23%) Mumbai (5.19%), Bengaluru (6.78%).

Overall, these cities take the lead in a variety of tourism-related industries by leveraging their distinct commercial, technological, and cultural advantages.

Other cities, including Pune (2.33%) and Kochi (2.41%), also contributed significantly to the increase.

The hospitality and tourism industry has also noted a shift in the priorities of travellers in 2023 with factors like sustainability and hygiene coming to the forefront.

Travellers are now more specific about their itineraries and aim for reduction of energy consumption during their travel, by embracing nature and enjoying local experiences.

Automation has also entered certain areas where many are indulging in virtual reality tours and booking tickets via chatbots. The tourism sector is shaping as per these new patterns and job creation is taking place accordingly, the report said.

(Source: IANS)

Edited for style 

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