A popular food delivery app in India today announced a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on their platform for customers with 100% vegetarian dietary preference.

Deepinder Goyal, Co-founder and CEO of the app, Zomato, said the ‘Pure Veg Mode’ or the fleet doesn’t “serve or alienate any religion or political preference”.

The ‘Pure Veg Mode’ will consist of a curation of restaurants that serve only vegetarian food and exclude all restaurants that serve non-vegetarian items.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve got from them is that they are very particular about how their food is cooked and handled,” he said in a post on X.

The ‘Pure Veg Fleet’ will only serve orders from pure vegetarian restaurants.

“This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never go inside the green delivery box meant for our ‘Pure Veg Fleet’,” he said.

In the future, the company plans to add more specialised fleets for special customer needs.

For example, there’s a special cake delivery fleet coming up with hydraulic balancers that prevent the cake from getting smudged during delivery, the CEO announced.

(Source: IANS)

- Edited for style

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