From Water Tank Ads To Seat Delivery: Ahmedabad Railways Lines Up ₹4.69 Crore Non-Fare Income
Summarized by AI; it may make mistakes. Check important info
Summarized by AI; it may make mistakes. Check important info
The Ahmedabad Division of Western Railway has entered into a series of contracts through e-auctions to increase its non-fare revenue and make greater commercial use of available railway assets.
The initiatives, taken under the leadership of Divisional Railway Manager Ved Prakash, are aimed at generating additional revenue while also improving services and convenience for passengers.
Ads On 30 Overhead Water Tanks
The Ahmedabad Division has awarded a five-year contract for displaying advertisements through wall paintings on 30 overhead water tanks located at railway stations and premises.
The contract is expected to generate ₹22.12 lakh in revenue and covers around 2,901 sq m of advertising space.
The locations include Ahmedabad, Maninagar, Kankaria Yard, Bhuj, Palanpur, Mehsana, Sanand, Gandhinagar, Sabarmati, Ambli Road, Khodiyar, Chharodi, Zakhvada and Bhildi.
Daily-Use Items To Be Delivered At Seats
The division’s Commercial Department has also awarded contracts for Train Side Vending (TSV) and advertising on Vande Bharat trains for three years.
Under the new TSV arrangement, passengers travelling on non-premium trains will be able to order everyday items such as toothpaste, toothbrushes, tissues, sanitary pads, diapers, newspapers, magazines, mobile chargers, earphones and toys and have them delivered directly to their seats.
All products will have to be sold at their MRP, with vendors required to provide bills to passengers. The sale of unauthorised or expired products will not be permitted.
Passengers will also be able to place online orders for items during their journey under the new system.
Only Four Authorised Vendors Per Train
To curb unauthorised hawking on trains, the railway division has tightened monitoring and vendor requirements.
A maximum of four authorised vendors will be permitted on each train. Vendors will be required to wear prescribed uniforms and carry badges and QR-code-based identity cards for verification.
Vande Bharat Headrest Covers To Carry Ads
The Ahmedabad Division has also awarded a three-year contract for displaying advertisements on headrest covers inside Vande Bharat Express coaches operating under the division.
The initiative is expected to generate around ₹18 lakh in revenue while providing advertisers access to thousands of passengers.
Key Non-Fare Revenue Contracts
Initiative | Contract period | Expected revenue |
|---|---|---|
Train Side Vending (TSV) | 3 years | ₹3.72 crore |
Vande Bharat headrest advertising | 3 years | ₹18 lakh |
Advertising on 30 overhead water tanks | 5 years | ₹22.12 lakh |
Together, the listed contracts are expected to generate additional non-fare revenue for the Ahmedabad Division while expanding passenger-oriented services.
Note: The figures in the supplied information contain a discrepancy: the detailed figures in the table add up to ₹4.12 crore, while the TSV and Vande Bharat contracts are described together elsewhere as ₹4.47 crore, which would bring the overall total to approximately ₹4.69 crore including the water-tank advertising contract. The exact total should be verified with the railway division before publication.
