Festive Season Starts with a Bang: Ahmedabad Auto Sales Jump 32% on Rath Yatra
Summarized by AI; it may make mistakes. Check important info
Summarized by AI; it may make mistakes. Check important info
Vehicle retail sales in Ahmedabad district surged 32% year-on-year during Rath Yatra (Ashadhi Beej), signalling a strong start to the festive buying season through Diwali.
Local dealerships delivered approximately 8,650 cars and two-wheelers on the auspicious day, up from 6,550 units during the same period last year, according to data from the auto dealers. The single-day sales volume translated to an estimated ₹177 crore in vehicle deliveries, breaking a period of sluggish market momentum.
EVs and Cars Lead the Growth Chart
While two-wheelers made up the bulk of the overall volume, passenger cars and electric vehicles (EVs) registered the fastest growth rates:
- Electric Vehicles: Sales of electric cars and two-wheelers jumped 58%, with 950 units delivered compared to 600 units last year.
- Passenger Cars: Deliveries rose 38% to 1,450 units, up from 1,050 units in the previous period.
- Two-Wheelers: Sales grew 31% to 7,200 units, up from 5,500 units last year.
SUVs and Automatics Drive Demand
Car dealers in the region reported that demand was evenly balanced between urban and rural buyers, indicating a widespread recovery in consumer purchasing power as the multi-month shopping season begins.
Inside the showrooms, Sports Utility Vehicles (SUVs) remained the top choice for car buyers. Dealers also highlighted a clear shift towards convenience in heavy traffic, with automatic transmission cars now accounting for nearly 30% of total passenger vehicle sales, up from 20% last year.
Steady Discounts Lure Buyers
The surge in footfall occurred despite relatively stable festive discounts. Buyers of two-wheelers received price cuts ranging between ₹2,000 and ₹5,000, while passenger car discounts ranged from ₹10,000 to ₹50,000, depending on dealer inventory levels.
Showroom operators attributed the strong turnaround to improved consumer confidence, easier loan approvals, and a more favourable interest rate environment. With Rath Yatra setting a high benchmark, dealers expect this buying momentum to build steadily over the coming months, peaking during the upcoming Navratri, Dussehra, and Diwali shopping rushes.
